Rival Entertainment is Seeking A New Marketing Manager!
Rival operates from Center Stage Atlanta – home to Center Stage Theater, The Loft and Vinyl—where the Rival crew produces 350+ shows annually. Beyond Center Stage’s doors, we also create live music events and work on behalf of clients to execute their event vision, whether on a city street, in a park, on private property or in a traditional venue. These locations include Centennial Olympic Park, Infinite Energy Center, The Fox Theatre, Cobb Energy Performing Arts Center, Candler Park, Piedmont Park, Historic Fourth Ward Park and more. A summary Rival Entertainment’s show history can be found here: http://rivalentertainment.com/past-events/
THE MARKETING MANAGER ROLE:
Marketing Manager reports to the company’s partners and manages all company, venue and show marketing.
The Marketing Manager will…
… Be creative and resourceful in executing concert marketing plans
… Manage related budgets and track/allocate spending
… Lead the company’s brand promotion and create brand identities for new events
… Connect with our audience via digital, social, media and grassroots strategies
… Communicate Rival Entertainment’s and Center Stage’s voice
Additionally, the Marketing Manager will: Be a good fit
- Be familiar with the Greater Atlanta, GA entertainment and media market
- Be familiar with live concert and/or venue marketing
- Be an avid music and live event fan
- Be a self-starter, independent worker, multi-tasker and team contributor
- Be technologically confident. Social media fluency required. Knowledge of graphic design, HTML, WordPress, CAD, and video editing is highly regarded Promote shows, engage fans, drive ticket sales
- Create and implement marketing plans, manage budgets and marketing strategies for all Rival Entertainment promoted shows
- Liaison with venue clients to optimize promotional messaging for rental events
- Have experience negotiating and buying media, including digital, social, print & radio
- Be the smartest social media marketer on our team and bring experience in social media promotion strategy, new social platform integration and messaging
Get to know our audience and how to engage them
- Analyze website and social media data, discover trends and create goals
- Maintain email database of 200,000+ customers and develop email marketing strategy
- Develop advertising and revenue opportunities with marketing assets
- Develop strategy for use of ticketing platform (TicketMaster, TicketAlternative) marketing resources
Be our voice
- Manage website and social media content
- Create and distribute press releases and manage relationships with media
- Coordinate grass roots promotion strategies and manage street team
- Coordinate in-venue / in-show marketing opportunities
- Work with talent buyers and artist managers to create show-specific promotion campaigns and marketing plans
- Coordinate with other department managers to establish cross-departmental protocols
- Coordinate with Artist publicists for show press opportunities
Manage graphic design and website development A candidate with graphic design and web development skills will be highly regarded. Experience in managing sub-contracted designers and web projects will also be considered
- Create logos and brand looks for new events
- Design event themes, promotional campaigns and signage
- Build event websites
- Localize artist-provided graphics and customize Rival use
JOB REQUIREMENTS
- Experience in entertainment industry and show marketing
- Strong computer skills
- Excellent communication and organizational skills with attention to detail
- Ability to work independently, in a team situation and in a fast paced event environment. Be versatile!
- Have an extensive music knowledge and interest
POSITION TYPE, COMPENSATION, BENEFITS
- Manager level. Hiring/selection discretion for independent contractors and vendors for marketing strategy execution
- Competitive Full Time Salary w/ health & dental benefits. Flexible paid time-off
- Be part of a growing business. Have a real impact and shape the future of a company
EQUAL EMPLOYMENT OPPORTUNITY Rival Entertainment is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual’s race, color, religion, creed, sex, national origin, age, disability, marital status, veteran status or any other status protected by applicable law. This policy applies to all terms, conditions and privileges of employment, including recruitment, hiring, placement, compensation, promotion, discipline and termination.
Interested applicants should submit a professional resume, portfolio of related work and desired salary range to Josh Antenucci at [email protected]
